Role: Creative producer

Target
Apple made the campaign about Russian artist Scriptonit. The main medium was short video film about him.
Our agency responsibility was to create simple, lifestyle portraits of hero for the video cover and promotion creatives.

Idea
To show hero personality through simple portraits in his average style and several backstage photos to show him in nature environment of creating songs.

Execution
Simple natural portraits on the neutral background and backstages images of the hero during the video set.