Role: Digital creator

Target
As part of this project, it was necessary to talk about the fragrances of the Autumn Vibes collection through associations, since each of them is able to create a certain emotional experience caused by perfume notes reminiscent of the smell of books, evening by the fireplace or a walk in the autumn park. It was also important to propose the idea of ​​a shooting that would create the right associations and through which the aromas would be “heard”.

Idea
To solve these targets, it was proposed to make a project on how to return lost emotions with thE Replica Autumn Vibes fragrances.
I suggested using light as the basis of a visual language and using it to build associations with the notes of Replica Autumn Vibes fragrances. I did not want to build direct associations and shoot in a cafe or in a park.


Execution
The result was a project about the memories that aromas evoke and how the notes of perfume can bring back the emotions we experienced and transfer them to warm memories